LOCAL SEO
Let’s face it, you started a business to sell clothes or keep someone’s teeth in their mouth. Whatever the industry, surely you don’t need a reminder that running a business is a full-time job. Keeping up with the latest local SEO trends and orchestrating a top-notch online marketing presence… Well, yea… that’s another full time job. If SEO isn’t your expertise, or the bulk of your time for a day’s work, ensuring that next loyal customer finds their way to your establishment can be a nightmare. That’s where we come in. Leave it to us to lead them to you.
Keyword Planning and Strategy
A well-executed keyword research campaign and forming a good strategy of which words to go after are essential for your business to get the exposure it deserves. Not only do most agencies only look into the main keywords that drive search results, but, they compete for keywords that are not realistic for your business to rank for. We can determine which keywords will be most effective for your business.
An effective keyword strategy includes:
- Market Research
- Competitor Analysis
- Keyword Targeting
- Landing page optimization
On-Page Search Engine optimization
There are many different steps that need to be taken as part of the optimization process. It is important to balance keyword targeting with the user’s experience while on your website. A good first step is to always create a page that is uniquely valuable to your targeted searchers. Found Local uses its research on your business to make sure you have the best opportunity to gain ranking in the search engines. We always make sure that we are helping you build your businesses’ perception, trust, and your sites potential to actually convert from the visit’s it receives.
What is On-Page SEO?
- Selecting the best keywords that your target customers might be searching for
- Making it clear to the search engines that your page is relevant to those keywords
- Resolving any technical issues with your website
- Perfecting page layout and maximizing user experience
Content marketing
We help drive only the most qualified traffic to your business with our aggressive content marketing campaigns. Our content marketing campaigns are geared directly towards your business. leave it to our project manager’s to design a strategy that fits your industry’s needs to help you capture the correct traffic for your business.
Benefits of Content marketing
- Maximize user experience to increase conversions
- Maximize local opportunities through content and best practice
- Increase organic local search presence
Performance Tracking and Reporting
Our team has an in-depth understanding of the data that holds the most value for your business. We don’t just hand off reports with a bunch of numbers and statistics. We help you understand the best way to move forward with the data we’ve collected.
Why is performance tracking and reporting crucial to local seo?
- Understand your customers by analyzing their patterns and movement across your site
- Track which social media platforms are bringing you the most traffic
- Understand your keywords by seeing which phrases are leading users to you
- See which pages are helping customers and which are not
Citation Building and Local Directory Inclusion
Every citation counts. A major factor in determining how you rank locally is the quantity and quality of citations. Getting your site listed on reputable third party websites can greatly improve your rankings. Even getting just your basic information such as your NAP (NAP = Name / Address / Phone) alone can be very beneficial. Let us find the right citations for your business and you will see your traffic increase greatly.
What is a citation?
In simple terms a Local Citation is where your company is mentioned on other websites and places found on the Internet. Local citations are used heavily in helping you to rank in local search results.